About Steiff How It all Started The Company was Formed The World-Famous Teddy Bear was Born The "Button in Ear" Margarete Steiff Died at the Age of 61 A summary of interesting facts Margarete Steiff was born in 1847 and died in 1909 1880 Development of the first soft-filled fabric toy animal 1892 The first Steiff catalogue was published 1893 Steiff attended its first trade fair 1902 The Teddy bear was born - Steiff invented the first plush animal 1904 The "Button in Ear" was used to protect all products 1907 Steiff sold 974,000 Teddy bears

Steiff North America, Inc. 425 Paramount Drive, Raynham, MA 02767 Phone: (508) 828-2377 Fax: (508)821-4477