About Steiff



The world-famous Teddy bear was born

Richard Steiff attended art school in Stuttgart. He had always been fascinated by the relationships between humans and animals. This gave rise to the countless drawings of animals that he produced during visits to the "Nill" zoo. These drawings were as the basis for new Steiff articles.

A replica of 1904 Bear 35PB with Richard Steiff's original sketchbook.
1902 Richard Steiff created the most famous of these in1902 - the first Steiff bear that was given the designation "55PB" (55 cm tall, sitting, P = plush, B = jointed ["beweglich" in German]). Mohair plush, a new material, was used for the first time to make this unusual new product.
1903 The legendary jointed Steiff "55PB" bear was presented and sold for the first time at the Leipzig Spring Fair.

American President Theodore Roosevelt - nicknamed "Teddy" - played an important role in the success of the Steiff bear and in the choice of name. "Teddy" was a passionate bear hunter.
Clifford Berryman's famous caricature showing Theodore Roosevelt with the young bear in the backgound, was published in the Washington Post in November 1902.

Steiff's news sheet from 1903
Clifford Berryman, a well-known American artist, began adding a decorative little bear to all of his Roosevelt caricatures. The popularity of "Teddy" Roosevelt and Berryman's drawings contributed towards making "Teddy's bear" and later the "Teddy bear" world famous.
This heralded the start of the Teddy boom and 3,000 Steiff bears were sold worldwide during the same year.
 
Steiff North America, Inc.
425 Paramount Drive, Raynham, MA 02767
Phone: (508) 828-2377 Fax: (508)821-4477