Margarete Steiff GmbH and Jasmin Khezri, inventor of the well-known fashion and lifestyle figure IRMA, present Nelly the Beagle. Nelly is IRMAs pet beagle. In the fashion world, IRMA is the alter ego of artist and author Jasmin Khezri and a unique lifestyle character. Jasmin Khezri herself has a pet beagle who was the inspiration for Nelly the Beagle. Nelly frequently accompanies IRMA on her travels and is now a permanent fixture in her life.