The “Protect Me” collection from Steiff features beautifully designed animals that were created as an educational series to raise awareness for global endangered species. Meet Chinchi, the “Protect Me” chinchilla that measures 18 centimeters (7 inches) tall. The natural habitat of this cute little creature extends across the Andean states of Peru, Bolivia, Chile and Argentina, where it lives in mountainous regions. Due to its extremely soft fur, chinchillas are hunted extensively in the wild, putting them at risk of extinction. The risk is compounded because the animal is captured and kept as a pet. Inspired by the beauty of his real-world counterpart, Chinchi is made from incredibly soft plush fabric in grey and white. His adorable little face is lovingly hand-painted. He’s just the type of irresistible animal that both collectors and children will want to own.