The world is changing. With approximately 26,500 threatened animal and plant species, a new high was reached. Margarete Steiff GmbH is also aware of the current situation and has decided to support measures to protect biodiversity. Margarete Steiff GmbH is launching a new series in collaboration with National Geographic. These new products are intended to draw attention to the endangered species. Part of the proceeds from the sale of Steiff animals will be donated directly to National Geographic, which in turn will support National Geographic Photo Ark and other worldwide scientific projects. The National Geographic Photo Ark is a multi-year project led by photographer Joel Sartore. The aim is to document all animal species living in the zoos and animal shelters in the world; to animate them to action through training; and to contribute to the rescue of wildlife through the support of nature conservation projects. For more information, visit natgeophotoark.org.